Why Choose SO NATURAL?

Perfectly balanced Superior Pet Food packed with minerals and vitamins
Adheres to latest feeding standards and proper nutrition principles
Builds strong bones and teeth
Includes minerals to ensure correct growth
High protein digestibility
Sustainably sourced, fully traceable, grain-free ingredients
Manufactured at our own production facility
Grain-free means reduced allergy risk
No artificial preservatives, colours, flavours, grain, gluten or GMO
High quality animal-source proteins containing all of the essential amino acids dogs need

NO Grain

Grain free products are closer to the original diet of wild cats and dogs. Our grain free philosophy gives our pets a diet rich in natural proteins and fats.

NO Artificial Preservatives

So Natural is free from hormones, antibiotics, colourants and added preservatives. We only use natural antioxidants to preserve our product naturally.

NO GMO

Our pet foods are formulated without Genetically Modified Organisms (GMO) and are free from potential GMO ingredients. Non-GMO pet food contains ingredients that have evolved naturally or with selective breeding.

LID Limited Ingredient Diet

LESS IS MORE and what’s not included is just as important as what is. Our recipes use a limited number of ingredients and don’t include grain, dairy, eggs, corn, wheat, soy or artificial ingredients. Our ingredient list is purposefully simple for pets with food sensitivities, focusing on higher nutritional values, low food miles and fresh meat and fish.

Lamb & Fish

Composition: Dehydrated lamb protein (24%), fish (18%), pea starch flour, potato flakes, poultry fat (6%), hydrolysed liver (4%), beet pulp, dry carrot, minerals and vitamins, seaweed, fish oil (0.5%), carnitine, DL methionine, L Tryptophan, MOS, yucca, chicory, inulin, nettle, spinach, rosehip, red clover, ginger, turmeric, thyme, fennel, natural antioxidants (mix of vitamin E and rosemary extracts) Analytical Constituents: Protein 27%, Fat 13%, Crude Ash 9%, Crude Fibre 3%, Energy Value 3600 kcal/kg

Fish & Seaweed

Composition: Fish (20%), dehydrated fish protein (18%), pea starch flour, potato flakes, poultry fat (9%), hydrolysed liver (4%), beet pulp, dry carrot, fish oil (1%), seaweed (1%), pea hull fibre, minerals and vitamins, carnitine, DL methionine, L Tryptophan, MOS, yucca, chicory, inulin, nettle, spinach, rosehip, red clover flower, ginger, turmeric, thyme, fennel, natural antioxidants (mix of vitamin E and rosemary extracts) Analytical Constituents: Protein 27%, Fat 14%, Crude Ash 8,5%, Crude Fibre 3%, Energy Value 3800 kcal/kg

Chicken & Red Clover

Composition: Dry chicken protein( 32%), pea starch flour, potato flakes, poultry fat (9%), hydrolysed liver (4%), beet pulp, dry carrot, pea hull fibre, fish oil (0.5%), seaweed , minerals and vitamins, carnitine, DL methionine, L Tryptophan, MOS, yucca, chicory, inulin, nettle, spinach, rosehip, red clover flower, ginger, turmeric, thyme, fennel, natural antioxidants (mix of vitamin E and rosemary extracts) Analytical Constituents: Protein 28%, Fat 15%, Crude Ash 8,5%, Crude Fibre 3%, Energy Value 3900 kcal/kg

ADULT Small Breeds -With Fish-

Composition: Fish (20%), dry chicken protein( 20%), pea starch flour, potato flakes, poultry fat (9%), dehzdrated fish protein (5%), hydrolysed liver (4%), beet pulp, dry carrot, pea hull fibre, fish oil (0.5%), seaweed , minerals and vitamins, carnitine, DL methionine, L Tryptophan, MOS, yucca, chicory, inulin, nettle, spinach, rosehip, red clover flower, ginger, turmeric, thyme, fennel, natural antioxidants (mix of vitamin E and rosemary extracts) Analytical Constituents: Protein 30%, Fat 16%, Crude Ash 8%, Crude Fibre 3%, Energy Value 4000 kcal/kg

PUPPY - With Fish -

Composition: Fish (20%), dry chicken protein( 20%), pea starch flour, potato flakes, poultry fat (7%), dehydrated fish protein (4%), hydrolysed liver (3%), beet pulp, fish oil (1.5%), pea hull fibre, seaweed , minerals and vitamins, carnitine, DL methionine, L Tryptophan, MOS, yucca, chicory, inulin, nettle, spinach, rosehip, red clover flower, ginger, turmeric, thyme, fennel,chondroitine, glucosamine, natural antioxidants (mix of vitamin E and rosemary extracts) Analytical Constituents: Protein 29%, Fat 15%, Crude Ash 9%, Crude Fibre 3%, Energy Value 3880 kcal/kg