Why Choose SO NATURAL?

Perfectly balanced Superior Pet Food packed with minerals and vitamins
Adheres to latest feeding standards and proper nutrition principles
Builds strong bones and teeth
Includes minerals to ensure correct growth
High protein digestibility
Sustainably sourced, fully traceable, grain-free ingredients
Manufactured at our own production facility
Grain-free means reduced allergy risk
No artificial preservatives, colours, flavours, grain, gluten or GMO
High quality animal-source proteins containing essential amino acids

NO Grain

Grain free products are closer to the original diet of wild cats and dogs. Our grain free philosophy gives our pets a diet rich in natural proteins and fats.

NO Artificial Preservatives

So Natural is free from hormones, antibiotics, colourants and added preservatives. We only use natural antioxidants to preserve our product naturally.

NO GMO

Our pet foods are formulated without Genetically Modified Organisms (GMO) and are free from potential GMO ingredients. Non-GMO pet food contains ingredients that have evolved naturally or with selective breeding.

LID Limited Ingredient Diet

LESS IS MORE and what’s not included is just as important as what is. Our recipes use a limited number of ingredients and don’t include grain, dairy, eggs, corn, wheat, soy or artificial ingredients. Our ingredient list is purposefully simple for pets with food sensitivities, focusing on higher nutritional values, low food miles and fresh meat and fish.

Omega 3

We include this oil to promote healthy skin and a glistening coat in your cat. It also helps reduce inflammation and improves the immune system. Omega 3 helps increased stamina in your cat and also reduces shedding.

INDOOR -With Fish-

Composition: Fish (fresh fish slurry 20%, dehydrated fish protein 5%, hydrolized fish 3%), dehydrated chicken protein, potato flakes, pea starch flour, poultry fat 6,5%, hydrolized animal liver 4%, beet fibre, pea fibre, celullose, fish oil 0,5%, nutritional additives, natural antioxidants, carnitine, taurine, DL methionine, mannan oligosacharides, yucca, chicory, inulin, ginger, turmeric, cranberry Analytical Constituents: Protein 35%, Fat 15%, Crude Ash 8%, Crude Fibre 2.5%, Energy Value 3900 kcal/kg

FUSSY APPETITE -With Salmon-

Composition: Dehydrated chicken protein 20%, fresh fish slurry 16%, pea starch flour, potato flakes, salmon dehydrated protein 10%, poultry fat 9%, pea protein, fish protein hydrolisate 4%, hydrolized animal liver 3%, beet fibre, fish oil 1%, pea fibre, celullose, nutritional aditives, natural antioxidants, carnitine, taurine, DL methionine, mannan oligosacharides, yucca, chicory, inulin, ginger, turmeric, cranberry Analytical Constituents: Protein 37%, Fat 18%, Crude Ash 7.5%, Crude Fibre 2.5%, Energy Value 4100 kcal/kg

STERILISED -With Fish-

Composition: Dehydrated chicken protein 28%, fresh fish slurry 16%, pea starch flour, potato flakes, fish dehydrated protein 6,5%, poultry fat 4,5%, pea protein, hydrolized animal liver 3%, fish protein hydrolisate 2%, beet fibre, celullose, pea fibre, fish oil 1%, nutritional aditives, natural antioxidants, carnitine, taurine, DL methionine, mannan oligosacharides, yucca, chicory, inulin, ginger, turmeric, cranberr Analytical Constituents: Protein 37%, Fat 13%, Crude Ash 7.5%, Crude Fibre 4%, Energy Value 3750 kcal/kg

MOTHER & BABYCAT -With Pelagic Fish-

Composition: Dehydrated chicken protein 30%, fresh fish slurry 15%, pea starch flour, poultry fat 11%, fish dehydrated protein 10%, potato flakes, hydrolized animal liver 3%, fish protein hydrolisate 2%, fish oil 2%, beet fibre, celullose, nutritional aditives, natural antioxidants, carnitine, taurine, DL methionine, mannan oligosacharides, yucca, chicory, inulin, ginger, turmeric, cranberry Analytical Constituents: Protein 29%, Fat 22%, Crude Ash 7.5%, Crude Fibre 3%, Energy Value 4300 kcal/kg